SHIFT

SHIFT

Richard David Coloma and Allen Rey Demayo

New Media is the next frontier for journalists. This realization has been made clearer by the article ‘Shifts in The News Environment’ from our New Media Journalism class.

Media consumers have now evolved in to media creators. This is the result of the changes brought by the new era of digital media and it fundamentally changed journalism. Journalist are no longer limited to print media. They can now produce multi-media publications with the internet. This costs significantly less than conventional print.

Most of us now have advanced new media gadgets such as mobile phones with cameras and internet access, Laptops, Tablets and other devices that has access to internet on the go. You can now write and publish an article virtually from any location away from home.

Man has grown even more reliant to new technology. Task may be done simply by a push of a button or even via voice command. Human habits have drastically changed in to spending more time logged on the internet and continually grows more.

The news environment has now more competition with the content creators who are not media personnel. A normal now has access to the same technology media personel have such as in publishing articles, photos and videos. Well known news companies may now have less audience because of social networks which can offer the same news with more extensive discussions and interactions. Audience of Tv, radio and print now move to online media because of accessibility and convenience. However, Media has moved accordingly against such competition with multiple network user groups.

This reality can be seen posivitively by writers . We journalists should consider this as a healthy  challenge for journalism to continue to improve as the time changes.